Problem:

• Can’t remember how many or what beauty products user has
• Ends up using expired products as a result
• Gets influenced by social media and trends into buying more and more products (mass consumption)
• Beauty industry is known to be cut-throat and dishonest
• Doesn’t know what ingredients are used in a beauty product and uses the wrong product as a result

Solution:

One app that does it all. Let’s you choose what ingredients you like and which ones you don’t. Notifies you when you start using a product with ingredients that you don’t like. Scans all your existing beauty products and generates a auto-categorized inventory for you so you can monitor what’s in your arsenal. Based on this knowledge Poppy **will also provide intuitive suggestions and recommendations such as similar products or tutorials that can be followed with what you already have without the need to buy a new product for a specific look.

My Role:

• User Research
• User Interview
• Personas
• User Journey
• Information Architecture
• User App Flow
• Wireframes
• User Testing

Tools:

• Figma